{"id":1152,"date":"2024-12-29T23:29:21","date_gmt":"2024-12-29T22:29:21","guid":{"rendered":"https:\/\/financialtimes.cz\/?p=1152"},"modified":"2024-12-29T23:29:21","modified_gmt":"2024-12-29T22:29:21","slug":"trendy-v-online-marketingu-pro-rok-2025","status":"publish","type":"post","link":"https:\/\/financialtimes.cz\/?p=1152","title":{"rendered":"Trendy v\u00a0online marketingu pro rok 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">K&nbsp;za\u010d\u00e1tku nov\u00e9ho roku neodmysliteln\u011b pat\u0159\u00ed predikce trend\u016f, kter\u00e9 budou dal\u0161\u00edch 365 dn\u00ed nejv\u00edce v&nbsp;kurzu. V\u011bt\u0161ina lid\u00ed si pod pojmem trend vybav\u00ed ten m\u00f3dn\u00ed. Jak\u00e9 materi\u00e1ly a st\u0159ihy se budou nejv\u00edc nosit? Jak\u00e9 \u00fa\u010desy? A jak\u00e9 barvy uvid\u00edme nej\u010dast\u011bji, a\u0165 u\u017e na oble\u010den\u00ed nebo bytov\u00e9m designu? To jsou ot\u00e1zky, na n\u011b\u017e zpravidla p\u0159in\u00e1\u0161\u00ed odpov\u011b\u010f ka\u017ed\u00e9 prosincov\u00e9 \u010di lednov\u00e9 vyd\u00e1n\u00ed libovoln\u00e9ho m\u00f3dn\u00edho magaz\u00ednu. Trendy se ale nevyh\u00fdbaj\u00ed ani online marketingu, ba pr\u00e1v\u011b naopak. Shrnujeme ty nejz\u00e1sadn\u011bj\u0161\u00ed trendy roku 2025, bez nich\u017e se \u017e\u00e1dn\u00e1 poveden\u00e1 <a href=\"https:\/\/www.marionmarketing.cz\/post\/jak-se-tvori-marketingova-strategie\">marketingov\u00e1 strategie<\/a> neobejde.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Soci\u00e1ln\u00ed s\u00edt\u011b hraj\u00ed prim<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fd\u010det t\u011bch nej\u017ehav\u011bj\u0161\u00edch trend\u016f, kter\u00e9 budou v&nbsp;roce 2025 ovliv\u0148ovat sv\u011bt online marketingu nelze neza\u010d\u00edt soci\u00e1ln\u00edmi s\u00edt\u011bmi. Ty toti\u017e je\u0161t\u011b zdaleka ne\u0159ekly posledn\u00ed slovo. St\u00e1le rostouc\u00ed popularit\u011b zvl\u00e1\u0161\u0165 mezi nejmlad\u0161\u00ed generac\u00ed se t\u011b\u0161\u00ed s\u00ed\u0165 zalo\u017een\u00e1 na kr\u00e1tk\u00fdch videosekvenc\u00edch Tik Tok \u2013 pokud va\u0161e firma c\u00edl\u00ed na mlad\u00e9 lidi, nem\u011bli byste tady chyb\u011bt. Obl\u00edben\u00fd z\u016fst\u00e1v\u00e1 i na vizualit\u011b postaven\u00fd Instagram. Na n\u011bm se d\u00e1 velmi dob\u0159e uk\u00e1zat estetika va\u0161\u00ed spole\u010dnosti a v&nbsp;neposledn\u00ed \u0159ad\u011b nav\u00e1zat plodn\u00e1 spolupr\u00e1ce s&nbsp;influencery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Remarketing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.marionmarketing.cz\/post\/co-je-to-remarketing\">Remarketing<\/a> \u2013 cize zn\u011bj\u00edc\u00ed pojem, kter\u00fd je nutn\u00e9 si v&nbsp;r\u00e1mci online marketingu co nejrychleji osvojit. P\u0159edstavuje toti\u017e cestu, jak si nenechat definitivn\u011b ut\u00e9ct z\u00e1kazn\u00edky, kte\u0159\u00ed u\u017e n\u011bkdy v\u00e1\u0161 e-shop nav\u0161t\u00edvili, ale nic si na n\u011bm nekoupili. Remarketing toti\u017e na tyto lidi bude c\u00edlit dal\u0161\u00ed reklamu, je tedy pravd\u011bpodobn\u00e9, \u017ee u v\u00e1s nakonec nakoup\u00ed. S&nbsp;nastaven\u00edm (nejen) reamarketingu v\u00e1m pom\u016f\u017ee <a href=\"https:\/\/www.marionmarketing.cz\/post\/co-je-to-remarketing\">online marketingov\u00e1 agentura<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Spolupr\u00e1ce s&nbsp;mikroinfluencery<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017e d\u00e1vno neplat\u00ed, \u017ee nejv\u011bt\u0161\u00ed rovn\u00e1 se nejlep\u0161\u00ed pro v\u00e1\u0161 byznys. To, \u017ee m\u00e1 n\u011bjak\u00fd influencer des\u00edtky \u010di dokonce stovky tis\u00edc sleduj\u00edc\u00edch na Instagramu \u010di jin\u00e9 soci\u00e1ln\u00ed s\u00edti, toti\u017e neznamen\u00e1, \u017ee dok\u00e1\u017ee zas\u00e1hnout sv\u00fdmi p\u0159\u00edsp\u011bvky va\u0161i c\u00edlovou skupinu. Pokud toti\u017e oslov\u00edte influencerku, kterou lid\u00e9 sleduj\u00ed pro tipy na cestov\u00e1n\u00ed s&nbsp;t\u00edm, aby vytvo\u0159ila p\u0159\u00edsp\u011bvek o va\u0161ich kol\u00e9bk\u00e1ch pro novorozence, nebude to nejsp\u00ed\u0161 fungovat tak dob\u0159e jako kdy\u017e oslov\u00edte tv\u016frkyni obsahu i s&nbsp;o \u0159\u00e1d ni\u017e\u0161\u00edm po\u010dtem sleduj\u00edc\u00edch, kter\u00e1 ale m\u00e1 svou s\u00ed\u0165 postavenou na sd\u00edlen\u00ed v\u0161eho, co obn\u00e1\u0161\u00ed rodi\u010dovstv\u00ed. Proto je jedn\u00edm z&nbsp;trend\u016f pro rok 2025 v\u011bt\u0161\u00ed p\u0159em\u00fd\u0161len\u00ed nad t\u00edm, kdo a komu va\u0161e produkty \u010di slu\u017eby prezentuje.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Personalizace&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S&nbsp;poctiv\u00fdm v\u00fdb\u011brem influencera, kter\u00e9ho na soci\u00e1ln\u00edch s\u00edt\u00edch sleduje p\u0159ev\u00e1\u017en\u011b va\u0161e c\u00edlov\u00e1 skupina, souvis\u00ed i dal\u0161\u00ed trend, kter\u00fdm je v\u011bt\u0161\u00ed personalizace obsahu i reklamy. Jde o to vytv\u00e1\u0159et p\u0159\u00edsp\u011bvky na m\u00edru va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b. Aby ale tento \u00fakol mohl b\u00fdt \u00fasp\u011b\u0161n\u011b spln\u011bn, je d\u016fle\u017eit\u00e9 ji dob\u0159e zn\u00e1t. Zjistit, co chce a co cht\u00edt bude. K&nbsp;tomu vede cesta p\u0159es dokonalou anal\u00fdzu d\u00e1t, s&nbsp;\u010d\u00edm\u017e um\u00ed skv\u011ble pomoct um\u011bl\u00e1 inteligence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Um\u011bl\u00e1 inteligence<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tak jak t\u00e9m\u011b\u0159 v&nbsp;ka\u017ed\u00e9m oboru i v&nbsp;marketingu m\u00e1 um\u011bl\u00e1 inteligence sv\u00e9 m\u00edsto. Pom\u016f\u017ee nap\u0159\u00edklad s&nbsp;v\u00fd\u0161e zm\u00edn\u011bnou anal\u00fdzou dat, z&nbsp;nich\u017e se d\u00e1 p\u0159i tro\u0161e snahy vy\u010d\u00edst, kdo je va\u0161e c\u00edlov\u00e1 skupina, co p\u0159esn\u011b od v\u00e1s chce, jak\u00fd m\u00e1 vkus a podobn\u011b.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Udr\u017eitelnost, ekologie, inkluze<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edky st\u00e1le v\u00edce zaj\u00edm\u00e1, zda se zna\u010dka, u n\u00ed\u017e nakupuj\u00ed, zaj\u00edm\u00e1 o ekologii. Jde nap\u0159\u00edklad o dodavatele, od nich\u017e zna\u010dka kupuje jednotliv\u00e9 komponenty do sv\u00fdch produkt\u016f nebo o obaly, kter\u00e9 pou\u017e\u00edv\u00e1. Pozor ale na takzvan\u00fd greenwashing, kdy se zna\u010dka tv\u00e1\u0159\u00ed, \u017ee ji ekologie zaj\u00edm\u00e1 a za l\u00edbiv\u00fdmi eko obaly p\u0159itom schov\u00e1v\u00e1 nekvalitn\u00ed zbo\u017e\u00ed, kter\u00e9 do \u010ceska p\u0159ijelo z&nbsp;\u010c\u00edny. Ve\u0161ker\u00e9 skute\u010dn\u011b ekologick\u00e9 aktivity je dobr\u00e9 uk\u00e1zat i v&nbsp;r\u00e1mci marketingu na va\u0161ich soci\u00e1ln\u00edch s\u00edt\u00edch.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b ekologie se lid\u00e9 leckdy d\u00edvaj\u00ed i na to, zda je zna\u010dka takzvan\u011b inkluzivn\u00ed. Tedy zda jsou v&nbsp;jejich reklam\u00e1ch lid\u00e9 r\u016fzn\u00fdch postav \u010di barvy pleti a tak d\u00e1le. I tohle by si zna\u010dka, kter\u00e1 chce v&nbsp;roce 2025 usp\u011bt, m\u011bla pohl\u00eddat.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>K&nbsp;za\u010d\u00e1tku nov\u00e9ho roku neodmysliteln\u011b pat\u0159\u00ed predikce trend\u016f, kter\u00e9 budou dal\u0161\u00edch 365 dn\u00ed nejv\u00edce v&nbsp;kurzu. V\u011bt\u0161ina lid\u00ed si pod pojmem trend vybav\u00ed ten m\u00f3dn\u00ed. Jak\u00e9 materi\u00e1ly a st\u0159ihy se budou nejv\u00edc nosit? Jak\u00e9 \u00fa\u010desy? A jak\u00e9 barvy uvid\u00edme nej\u010dast\u011bji, a\u0165 u\u017e na oble\u010den\u00ed nebo bytov\u00e9m designu? To jsou ot\u00e1zky, na n\u011b\u017e zpravidla p\u0159in\u00e1\u0161\u00ed odpov\u011b\u010f ka\u017ed\u00e9 prosincov\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1152","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rady-a-navody"],"_links":{"self":[{"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/posts\/1152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1152"}],"version-history":[{"count":0,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/posts\/1152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/media\/1153"}],"wp:attachment":[{"href":"https:\/\/financialtimes.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}