{"id":1198,"date":"2025-05-14T18:19:55","date_gmt":"2025-05-14T16:19:55","guid":{"rendered":"https:\/\/financialtimes.cz\/?p=1198"},"modified":"2025-05-14T18:19:55","modified_gmt":"2025-05-14T16:19:55","slug":"online-bazary-v-roce-2025-kam-smeruje-obchod-s-druhou-sanci","status":"publish","type":"post","link":"https:\/\/financialtimes.cz\/?p=1198","title":{"rendered":"Online bazary v roce 2025: Kam sm\u011b\u0159uje obchod s druhou \u0161anc\u00ed?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Trh s online bazary v \u010cesk\u00e9 republice proch\u00e1z\u00ed dynamick\u00fdm v\u00fdvojem a rok 2025 p\u0159inese dal\u0161\u00ed v\u00fdrazn\u00e9 zm\u011bny, ovlivn\u011bn\u00e9 celkov\u00fdmi trendy v oblasti e-commerce, nov\u00fdmi technologiemi a m\u011bn\u00edc\u00edm se chov\u00e1n\u00edm spot\u0159ebitel\u016f. <a href=\"https:\/\/www.klikbazar.cz\/\">Online bazar<\/a>, kter\u00fd je\u0161t\u011b ned\u00e1vno platil sp\u00ed\u0161e za jednoduchou platform pro prodej nepot\u0159ebn\u00fdch v\u011bc\u00ed, se transformuj\u00ed v sofistikovan\u011bj\u0161\u00ed tr\u017ei\u0161t\u011b, kde hraj\u00ed prim u\u017eivatelsk\u00fd z\u00e1\u017eitek, bezpe\u010dnost a nov\u00e9 funkce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z kl\u00ed\u010dov\u00fdch faktor\u016f ovliv\u0148uj\u00edc\u00edch online bazary v roce je pokra\u010duj\u00edc\u00ed r\u016fst cel\u00e9ho e-commerce trhu v \u010cR. I kdy\u017e tempo r\u016fstu po covidov\u00fdch letech zpomalilo, online nakupov\u00e1n\u00ed z\u016fst\u00e1v\u00e1 pro \u010cechy preferovanou volbou a tento trend se propsal i do segmentu bazarov\u00e9ho prodeje. St\u00e1le v\u00edce lid\u00ed je ochotno nakupovat a prod\u00e1vat pou\u017eit\u00e9 zbo\u017e\u00ed online, co\u017e zvy\u0161uje potenci\u00e1l pro dal\u0161\u00ed rozvoj t\u011bchto platforem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technologie, a p\u0159edev\u0161\u00edm um\u011bl\u00e1 inteligence (AI), budou hr\u00e1t v roce 2025 na online bazarech st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed roli. AI se uplatn\u00ed zejm\u00e9na v personalizaci nab\u00eddky, kdy na z\u00e1klad\u011b p\u0159edchoz\u00edho chov\u00e1n\u00ed u\u017eivatele doporu\u010d\u00ed relevantn\u00ed polo\u017eky. Zlep\u0161\u00ed se tak\u00e9 vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 bude l\u00e9pe rozum\u011bt p\u0159irozen\u00e9 \u0159e\u010di a z\u00e1m\u011bru u\u017eivatele. AI m\u016f\u017ee pomoci i s automatick\u00fdm generov\u00e1n\u00edm popis\u016f produkt\u016f nebo s efektivn\u011bj\u0161\u00ed moderac\u00ed obsahu, \u010d\u00edm\u017e se zv\u00fd\u0161\u00ed d\u016fv\u011bryhodnost a p\u0159ehlednost platforem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm v\u00fdznamn\u00fdm trendem bude personalizace u\u017eivatelsk\u00e9ho z\u00e1\u017eitku. Online bazary se budou sna\u017eit co nejv\u00edce p\u0159izp\u016fsobit prost\u0159ed\u00ed individu\u00e1ln\u00edm pot\u0159eb\u00e1m u\u017eivatel\u016f, a\u0165 u\u017e jde o personalizovan\u00e9 notifikace, doporu\u010den\u00ed prodejc\u016f nebo zjednodu\u0161en\u00e9 procesy pro vkl\u00e1d\u00e1n\u00ed inzer\u00e1t\u016f. C\u00edlem je vytvo\u0159it pro ka\u017ed\u00e9ho u\u017eivatele co nejp\u0159\u00edjemn\u011bj\u0161\u00ed a nejefektivn\u011bj\u0161\u00ed cestu k nalezen\u00ed nebo prodeji zbo\u017e\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V oblasti platebn\u00edch syst\u00e9m\u016f lze o\u010dek\u00e1vat dal\u0161\u00ed rozmach rychl\u00fdch a bezpe\u010dn\u00fdch metod. Krom\u011b tradi\u010dn\u00edch bankovn\u00edch p\u0159evod\u016f a plateb kartou se bude st\u00e1le v\u00edce prosazovat vyu\u017e\u00edv\u00e1n\u00ed elektronick\u00fdch pen\u011b\u017eenek a platforem pro okam\u017eit\u00e9 platby. Roste tak\u00e9 z\u00e1jem o mo\u017enosti odlo\u017een\u00fdch plateb (Buy Now, Pay Later \u2013 BNPL), zejm\u00e9na u mlad\u0161\u00ed generace. Provozovatel\u00e9 bazar\u016f budou investovat do zabezpe\u010den\u00ed transakc\u00ed a boje proti podvod\u016fm, k \u010demu\u017e op\u011bt m\u016f\u017ee p\u0159isp\u011bt um\u011bl\u00e1 inteligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u016fraz na udr\u017eitelnost a cirkul\u00e1rn\u00ed ekonomiku bude i nad\u00e1le posilovat pozici online bazar\u016f. Nakupov\u00e1n\u00ed pou\u017eit\u00e9ho zbo\u017e\u00ed je vn\u00edm\u00e1no jako ekologi\u010dt\u011bj\u0161\u00ed alternativa k n\u00e1kupu nov\u00e9ho a bazary se st\u00e1vaj\u00ed d\u016fle\u017eitou sou\u010d\u00e1st\u00ed snah o sni\u017eov\u00e1n\u00ed pl\u00fdtv\u00e1n\u00ed a prodlu\u017eov\u00e1n\u00ed \u017eivotnosti produkt\u016f. Lze o\u010dek\u00e1vat, \u017ee n\u011bkter\u00e9 <a href=\"https:\/\/purelog.cz\/\"><u>e-commerce <\/u><u>platformy<\/u><\/a> budou tento aspekt je\u0161t\u011b v\u00edce komunikovat a podporovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z pohledu u\u017eivatelsk\u00e9ho rozhran\u00ed a funkcionalit se online bazary v pravd\u011bpodobn\u011b posunou sm\u011brem k je\u0161t\u011b v\u011bt\u0161\u00ed jednoduchosti a intuitivnosti. Mobiln\u00ed aplikace budou hr\u00e1t kl\u00ed\u010dovou roli a nab\u00eddnou roz\u0161\u00ed\u0159en\u00e9 mo\u017enosti, nap\u0159\u00edklad v oblasti komunikace mezi kupuj\u00edc\u00edm a prod\u00e1vaj\u00edc\u00edm, sjedn\u00e1v\u00e1n\u00ed dopravy nebo \u0159e\u0161en\u00ed p\u0159\u00edpadn\u00fdch probl\u00e9m\u016f. Integrace s dal\u0161\u00edmi slu\u017ebami, jako jsou doru\u010dovac\u00ed spole\u010dnosti nebo slu\u017eby pro ov\u011b\u0159ov\u00e1n\u00ed pravosti zbo\u017e\u00ed, se stane standardem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konkurence na trhu online bazar\u016f v \u010cR z\u016fstane siln\u00e1. Krom\u011b zaveden\u00fdch hr\u00e1\u010d\u016f se mohou objevit i nov\u00e9 platformy jako Klikbazar.cz nebo Klikinzerce.cz, specializuj\u00edc\u00ed se na ur\u010dit\u00e9 segmenty zbo\u017e\u00ed (nap\u0159. m\u00f3da, elektronika, staro\u017eitnosti). \u00dasp\u011bch budou slavit ti, kte\u0159\u00ed dok\u00e1\u017eou nab\u00eddnout nejlep\u0161\u00ed kombinaci \u0161irok\u00e9 nab\u00eddky, d\u016fv\u011bryhodn\u00e9ho prost\u0159ed\u00ed, modern\u00edch technologi\u00ed a vynikaj\u00edc\u00ed z\u00e1kaznick\u00e9 podpory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Celkov\u011b lze \u0159\u00edci, \u017ee online <a href=\"https:\/\/www.klikbazar.cz\/\"><u>bazar<\/u><u> zdarma<\/u><\/a> v roce 2025 p\u0159ekro\u010d\u00ed st\u00edn sv\u00fdch d\u0159\u00edv\u011bj\u0161\u00edch, jednodu\u0161\u0161\u00edch verz\u00ed. Stanou se modern\u00edmi, technologicky vysp\u011bl\u00fdmi a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fdmi platformami, kter\u00e9 budou hr\u00e1t v\u00fdznamnou roli na trhu s pou\u017eit\u00fdm zbo\u017e\u00edm a p\u0159isp\u00edvat k princip\u016fm cirkul\u00e1rn\u00ed ekonomiky. Pro spot\u0159ebitele nab\u00eddnou pohodln\u00fd a bezpe\u010dn\u00fd zp\u016fsob, jak d\u00e1t v\u011bcem druhou \u0161anci.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trh s online bazary v \u010cesk\u00e9 republice proch\u00e1z\u00ed dynamick\u00fdm v\u00fdvojem a rok 2025 p\u0159inese dal\u0161\u00ed v\u00fdrazn\u00e9 zm\u011bny, ovlivn\u011bn\u00e9 celkov\u00fdmi trendy v oblasti e-commerce, nov\u00fdmi technologiemi a m\u011bn\u00edc\u00edm se chov\u00e1n\u00edm spot\u0159ebitel\u016f. Online bazar, kter\u00fd je\u0161t\u011b ned\u00e1vno platil sp\u00ed\u0161e za jednoduchou platform pro prodej nepot\u0159ebn\u00fdch v\u011bc\u00ed, se transformuj\u00ed v sofistikovan\u011bj\u0161\u00ed tr\u017ei\u0161t\u011b, kde hraj\u00ed prim u\u017eivatelsk\u00fd z\u00e1\u017eitek, bezpe\u010dnost [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1198","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rady-a-navody"],"_links":{"self":[{"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/posts\/1198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1198"}],"version-history":[{"count":0,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/posts\/1198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/media\/1199"}],"wp:attachment":[{"href":"https:\/\/financialtimes.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}