{"id":538,"date":"2020-04-22T19:49:57","date_gmt":"2020-04-22T17:49:57","guid":{"rendered":"https:\/\/www.financialtimes.cz\/?p=538"},"modified":"2020-04-22T19:49:58","modified_gmt":"2020-04-22T17:49:58","slug":"jak-zvysit-obrat-e-shopu-pouzivejte-tyto-4-taktiky","status":"publish","type":"post","link":"https:\/\/financialtimes.cz\/?p=538","title":{"rendered":"Jak zv\u00fd\u0161it obrat e-shopu? Pou\u017e\u00edvejte tyto 4 taktiky"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Ot\u00e1zka ohledn\u011b zv\u00fd\u0161en\u00ed\nobratu rezonuje v hlav\u011b za\u010d\u00ednaj\u00edc\u00edho i ost\u0159\u00edlen\u00e9ho e-shopa\u0159e. Na prvn\u00ed pohled\njde o \u00fakol hodn\u00fd mistra \u2013 v\u017edy\u0165 v mal\u00e9m \u010desk\u00e9m internetov\u00e9m rybn\u00ed\u010dku plavou\ndes\u00edtky tis\u00edc m\u0159enek, kter\u00e9 pr\u016fb\u011b\u017en\u011b poj\u00eddaj\u00ed \u0161tiky. Na druhou stranu se nab\u00edz\u00ed\nmno\u017estv\u00ed efektivn\u00edch zp\u016fsob\u016f, jak projekt katapultovat p\u0159ed podpr\u016fm\u011brnou\nkonkurenci a uk\u00e1zat j\u00ed, kdo v oboru e-commerce um\u00ed chodit. <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1) Uka\u017ete ostatn\u00edm, co si o v\u00e1s mysl\u00ed\nspokojen\u00ed z\u00e1kazn\u00edci<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podle \u010deho se lid\u00e9 orientuj\u00ed p\u0159i v\u00fdb\u011bru e-shopu? V \u00favahu\nsamoz\u0159ejm\u011b berou tak\u00e9 cenu, ale mnohem \u010dast\u011bji sleduj\u00ed recenze z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed\nji\u017e maj\u00ed s dan\u00fdm prodejcem zku\u0161enosti. Jedn\u00e1 se o fenom\u00e9n tzv. <em>soci\u00e1ln\u00edho\npotvrzen\u00ed<\/em>, kdy <strong>spokojen\u00ed klienti doporu\u010duj\u00ed produkt \u010di slu\u017ebu<\/strong>.\nNenech\u00e1vejte si proto hodnocen\u00ed pro sebe a dostate\u010dn\u011b jej zv\u00fdrazn\u011bte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) Publikujte \u010dl\u00e1nky na ciz\u00edch webech<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cl\u00e1nkem nem\u00e1me na mysli selfpromo, ale odborn\u00e9 lad\u011bn\u00e9 texty,\nkter\u00e9 problematiku produktu \u010di slu\u017eby \u0159e\u0161\u00ed do hloubky. M\u00e1te-li \u0161anci je\npublikovat na ciz\u00edmu blogu nebo magaz\u00ednu s podobnou c\u00edlovou\nskupinou, jakou je ta va\u0161e, ud\u011blejte to. Zajist\u00edte si t\u00edm zaj\u00edmavou (a\nkonverzn\u00ed) n\u00e1v\u0161t\u011bvnost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) Budujte se z\u00e1kazn\u00edky hlub\u0161\u00ed vztah<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Opravdu je\u0161t\u011b nepou\u017e\u00edv\u00e1te \u017e\u00e1dn\u00fd CRM software? Napravte to a <strong>za\u010dn\u011bte\nsb\u00edrat informace, d\u00edky kter\u00fdm pos\u00edl\u00e1te vztah mezi v\u00e1mi a z\u00e1kazn\u00edky<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.eway-crm.com\/cs\/co-je-crm\/\">Co\nje CRM syst\u00e9m<\/a>, z\u0159ejm\u011b tu\u0161\u00edte, ale pro jistotu: jedn\u00e1 se o software,\nkter\u00fd slou\u017e\u00ed k ukl\u00e1d\u00e1n\u00ed klientsk\u00fdch informac\u00ed a jejich n\u00e1sledn\u00e9 anal\u00fdze.\nUsnad\u0148uje veden\u00ed marketingov\u00fdch kampan\u00ed, sd\u00edlen\u00ed dokument\u016f, pl\u00e1nov\u00e1n\u00ed a dal\u0161\u00ed\naktivity souvisej\u00edc\u00ed se z\u00e1kaznicky orientovan\u00fdm managementem.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"7ujdcl-SAY8\"><iframe loading=\"lazy\" title=\"eWay-CRM. Bu\u010fte efektivn\u00ed!\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/7ujdcl-SAY8?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4) Nab\u00edzejte z\u00e1kazn\u00edk\u016fm v\u00edce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0158\u00edkaj\u00ed v\u00e1m n\u011bco pojmy jako <em>cross-selling<\/em> \u010di <em>up-selling<\/em>?\nPrvn\u00ed metoda spo\u010d\u00edv\u00e1 v prodeji komplement\u00e1rn\u00edch produkt\u016f, druh\u00e1 v propagaci\ndra\u017e\u0161\u00edch v\u00fdrobk\u016f stejn\u00e9ho druhu. Ob\u011b aktivity v\u00e1m usnadn\u00ed vhodn\u011b zvolen\u00e9 <a href=\"https:\/\/www.eway-crm.com\/cs\/nej-crm-software-eway-crm\/\">CRM \u0159e\u0161en\u00ed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ot\u00e1zka ohledn\u011b zv\u00fd\u0161en\u00ed obratu rezonuje v hlav\u011b za\u010d\u00ednaj\u00edc\u00edho i ost\u0159\u00edlen\u00e9ho e-shopa\u0159e. Na prvn\u00ed pohled jde o \u00fakol hodn\u00fd mistra \u2013 v\u017edy\u0165 v mal\u00e9m \u010desk\u00e9m internetov\u00e9m rybn\u00ed\u010dku plavou des\u00edtky tis\u00edc m\u0159enek, kter\u00e9 pr\u016fb\u011b\u017en\u011b poj\u00eddaj\u00ed \u0161tiky. Na druhou stranu se nab\u00edz\u00ed mno\u017estv\u00ed efektivn\u00edch zp\u016fsob\u016f, jak projekt katapultovat p\u0159ed podpr\u016fm\u011brnou konkurenci a uk\u00e1zat j\u00ed, kdo v oboru e-commerce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-538","post","type-post","status-publish","format-standard","has-post-thumbnail","category-aktualne"],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/posts\/538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=538"}],"version-history":[{"count":0,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/posts\/538\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=\/wp\/v2\/media\/539"}],"wp:attachment":[{"href":"https:\/\/financialtimes.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtimes.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}